UX Case Study : Jago Last Wish by Bank Jago.

Disclaimer :

This project is part of the UI/UX training program implemented by Skilvul, for Kampus Merdeka program held by Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia. Bank Jago is the Challenge Partner. I am not working for nor contracted professionally by Bank Jago.

Bank Jago is a digital financial service that focuses on the centric daily life of users, with the largest ecosystem network in Indonesia. There are many kinds of problems in a person’s daily life, but there are financial products that are used to fulfill these needs. At Jago, although their main business is financial products, they understand that from the user’s perspective what they think about is not the financial product, but the end goal. Therefore, when we wanted to create a savings product, Jago did not stop with just creating a digital account feature, but also thought about integration into services that could provide the goods or services that users need. So that everything becomes easy and smooth, for everyday life, future dreams, and activities with friends and family.

Project Timeline : around 4months (early August-end of december) but effectively around 2 months (every weekends)

Tools : Figma (Figjam, Design File), Google Docs, Google Spreadsheets

Overview

My team and I decided to start the design process after learning the scope of the project brief and objectives, We applied the design thinking approach but skipped the Emphatize stage because the challenge brief already has the data that we need. But okay, let’s just call the project brief as empathize stage.

The overview of the project process and my responsibilities in it are :

1. In the Define stage, I define the user’s problem and how-might-we solved it specifically on the Last Wish feature
2. then on Ideate, I am doing a rough sketch using crazy-8’s for the Last Wish feature (It is a really fun process!)
3. Prototype stage, I made the Last Wish wireframe based on the crazy 8’s, then we collaborate to build the UI Kit (Style Guide) and then the UI for the Last Wish feature
4. and the Testing stage, I make the document and held the user testing interview.

Each of the steps is not boxed, we help each other in every step of the process. And we are so happy that we can explore our UI/UX capabilities in this project.

1 — Emphathize and Define

For Resources Data and information, we got all of that from :

• Challenge Partner(Bank Jago) Briefing
• Secondary Research: Journal, Article, Government Infographic

After that, build a User Persona that contains several important points that keep us focused on a specific user problem and needs. And also to clearly describe who the potential users who will use this feature will be and what problems they have experienced so far according to the research that has been done.